Klout is a separate company that has become the standard for measuring a social media user’s influence across his or her social networks. According to Klout’s website, this score “measures influence based on your ability to drive action.” Your Klout score measures, on a scale of 0 – 100, your true reach (how many people you influence), amplification (how much you influence those people), and network impact (the influence of your network). The higher your Klout score, the more influential your marketing message is in the social media space.
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