The Gremlin Social Help Desk


Gremlin Social Glossary

Account Owner

The Account Owner is the highest level account of your Gremlin Social team. Only one team member can be assigned as the Account Owner. This person handles all of the team setup, configuration and workflow elements for their team. They can add new Gremlin accounts to their team, remove Gremlin accounts from their team, link social network profiles, share them to team members and groups, manage user permissions, and review and moderate posts of team members. They can also publish to social networks and review comments and tweets.


An Admin is a role within the Gremlin team structure. This team member can post to social networks they have access to and self moderate as well as moderate and review posts of Users and Guests of the group(s) they oversee. Other team members such as the SuperAdmin and Account Owner can also review posts of Users and Guests of the group(s) they oversee.


Gremlin Analytics allows you to measure and analyze statistics of your social media and link data. You can simply review your data at a high level view on the Statistics page or create reports to share with your company via the Reports page.


An application programming interface (API) is a set of programming instructions and standards for accessing Web-based software applications. It allows different applications to communicate with each other without user intervention. This is how Gremlin Social communicates and connects to the social networks you utilize through the Gremlin platform.


Gremlin Social provides the opportunity for you to archive all the posts and comments on your posts to any social network profile(s) you link to the Gremlin Social platform. This ability allows you to pull a report at any time for any time frame of all of the posts sent to your network in preparation for audits or any other reviewing purposes.


In Gremlin Social, you can upload or add keywords for post filtration purposes. “Blocked” is one of the settings for keywords. If a team member creates a post that triggers a keyword set as blocked, the post cannot be created or sent for review. The team member will then have to rephrase their post without the word before it can be sent or moderated. is Gremlin Social's own link shortening tool. When creating a post that has a URL, you can use to shorten that link so it doesn't look as clunky, and you can review how many clicks and engagements that link has gotten once it goes live to your networks. The name was created because in Latin, brevis means short.

Bulk Upload

The bulk upload feature allows certain user roles to upload and schedule multiple posts at one time via a CSV or Excel file.

Content Library

The Content Library is a place to store and organize pre-created and pre-approved social media posts. These posts can be organized in different folders and shared out to different groups within your Gremlin platform, enabling team members to send these posts at any time without moderation or review from their admin.

CSV File

A comma separated value (.csv) file uses commas to separate data values. When used to bulk upload, the values are components of a post, such as social network, message, time and date.


The Gremlin Social dashboard is your one stop shop for your social media listening needs. Pull in information from the different social networks to view what is happening on your social network profiles, other companies corporate social pages, or different Twitter hashtags and keywords. You can also add RSS feeds into your dashboard for post ideas and article aggregation.


Groups is a way for you to organize your team members and assign them roles for levels of access to the social networks.


A Guest is a role the Account Owner can set a team member to. Team members at the Guest level can create and schedule posts for the social networks they have access to, and all posts will go to their Admin(s) for moderation before they can go live to the social profiles.

Keyword Filtration

Upload keywords to the Gremlin Social tool and assign them to team members and groups to add an extra layer of moderation for your outgoing posts. When a team member creates a post that triggers a keyword, their post will be sent to their Admin(s) for review before they can go live to the social profile.


Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100.


Lists are a feature of Twitter that organizes Twitter users into different groups. New lists are created in Twitter, and lists existing in Twitter can be pulled into the Gremlin dashboard.

Link Metadata

Metadata is data that describes other data. When adding a link URL into a post from Gremlin, information from that link will appear such as an image, headline, and description from the web page you're referencing,. This information is editable and will be sent to the social profile with the text of your post.

My Tools

The My Tools menu is the navigation to all other pages and features within the Gremlin Social application.

Network Username

The Network Username is the name associated with your social profile. ie: Facebook is the social media network and John Smith is the name of the Network Username. This is different than the Business Page name, which would be the name of your corporate social profile ie Great Old Bank.


The term owner is used only in reference to which Gremlin Social user owns the social network account. All other users that have access to the social network account can be one of the other four roles ie Guest, User, Admin or SuperAdmin. Only the owner can assign roles to other Gremlin team members to the account.


Pages are Gremlin’s take on the browser tabs you’re used to working with already.  You can use pages to organize your dashboard, whether you’re tracking a new campaign you’re running, watching all of your social network accounts, or staying up-to-date with the latest hashtags..  Within each page are panels (see below).


Panels are added to pages in the dashboard, and they hold the selected information from the social networks that you want to view such as your Facebook business page timeline, your Twitter mentions, etc.


When creating posts for your social networks, you manually check off the box for the  profile to which you'd like to send the post. You can select social profiles to be Preselected, which means they're already checked for you when posting, viewing the calendar, searching for posts, bulk uploading, etc. This feature can be turned on and off for each profile via the Social Networks page.


In Gremlin Social, you can upload or add keywords for filtration purposes when posting. A keyword being restricted means that, if a team member creates a post that triggers a Restricted keyword, they have the option of rephrasing their post to exclude the keyword or sending the post to their Admin(s) to be moderated.


Each team member in the Gremlin Social platform needs to be assigned a Group and a role within that Group to manage their level of access to the social networks. The available roles are SuperAdmin, Admin, User and Guest.

RSS Feed

Really Simple Syndication (RSS) is a standardized web format used to publish content from blogs, headlines or audio and video content. In Gremlin Social, you can add other websites RSS feeds to your dashboard to skim through headlines quickly and all in one place.


A SuperAdmin is a role to which the Account Owner can set a team member. This team member can post to social networks they can access, self moderate, review posts of Users and Guests of the group(s) they oversee as well as other team members set at Admin or SuperAdmin roles. The only difference between SuperAdmin and Admin is, if a SuperAdmin is part of a Group, the Account Owner will not receive moderation notifications.


In Gremlin Social, status refers to the state of your social network profiles in relation to Gremlin access. The two statuses your profiles can have within Gremlin are OK or Invalid. If a status is Invalid, you then need to reauthorize (or relink) your social profile to Gremlin to continue to utilize it through the platform.

Target Pages

Target Pages track your social media fans’ path from tweet to sale. By adding Gremlin Social's footer tags to the pages of your website and creating and sharing a link to you social profiles, emails, etc, Gremlin Social will monitor the traffic that results from your social activity and track how many link clicks lead to your target page(s).

Team Members

Anyone that has an account in Gremlin Social with a company is considered a Team Member of that company's Gremlin team.


In the Account Owner's Gremlin Social account, they can either create and send/schedule a post or they can make that post a template and add it to a Content Library folder to share with their team members. Team members that have access to that template content can then schedule it out to the social network profiles.


A User is a role to which the Account Owner can set a team member. A User can post to the social profiles they can access, and those posts can go live without moderation approval unless their post triggers a filtration keyword. Should their post trigger a filtration keyword, it will then go to their Admin(s) for moderation.

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